event training

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jojames:

experience

Jo has managed events in the book-world for more than 20 years, dealing with everyone from Bill Clinton to Steve Backshall, via Michael Palin, Victoria Hislop and Sir David Attenborough; from Sebastian Faulks to Sue Perkins, via Mark Billingham, Kate Mosse and Jacqueline Wilson. Working with the biggest names in literature and entertainment, Jo's wealth of experience ensures events that are carefully planned, smoothly run, and enjoyable for all.

Michael Palin
Victoria Hislop
Simon Armitage
Jacqueline Wilson
Steve Backshall
Mark Billingham
David Attenborough
Sue Perkins

 

"Jo James is one of the ablest people I've ever dealt with. She is well-organised and unflappable, good with people but not tolerant of fools. She has organised very large book events for me both here and abroad and I have never found any cause for complaint. She is consistent and utterly reliable."

Michael Palin, Author & Broadcaster

“If I am taking part in any event in which Jo James is involved, I know I can relax. I know that things will run like clockwork. I know that author and customer alike will be wonderfully catered for and that only an act of God could spoil anyone’s fun. Actually, even then I think Jo could handle it...”

Mark Billingham, Author

“Jo is an extraordinary and energetic organiser – but more importantly she makes everyone feel unbelievably welcome – I always feel like I'm the only author in the room. It's such a special combination of talents. All the festivals where she is at the helm, feel like safe and calm ships.”

Victoria Hislop, Author

Jo James offers a comprehensive service covering all aspects of author events, whether you are a publisher, bookseller or author.

Jo is in a perfect position to put together and manage author tours, given her experience of handling events nationwide during the past 20 years and her extensive network of contacts in both chain bookshops and independents, publishers and the wider trade.

The offer can include any or all of the following:

  • Devising a geographical tour within restrictions of time and budget
  • Recommending and booking accommodation and transportation
  • Researching and implementing marketing and PR opportunities within limitations of budget
  • Liaison with bookshops and venues
  • Accompanying authors on the tour or to individual events
  • Setting up and running one-off events.

events

event training

20 years of event experience into a single day, this dynamic course is a perfect starting point for bookshops wanting to create an events programme or expand an existing programme. Packed with useful advice, this is a practical and information filled day.

Course Details:

One day course, 10am-5pm. Course structure is based on the chronology of an event, from conception to delivery, including:

  • Event ideas
  • How to pitch
  • Marketing & PR
  • Countdown
  • Running the event

The day includes practical workshops and course notes are provided.

For further details of potential course dates and costs
please contact me.

 

“Jo set up, managed and delivered a training programme for Bertrams that enthused our customers at the same time as giving them a hugely useful set of skills and insights into winning, setting up and managing author and other bookshop events.
We were very pleased with the results and remain grateful to Jo for her massive energy, professionalism and charm in delivering those training days.”

Chris Rushby,
Buying and Marketing Director, Bertrams

 “Thanks so much for a really thorough and inspiring course last week. I have now read the manual and looked over my notes and I think it is probably the most directly useful course I have been on in years. Totally focussed on giving the necessary info booksellers need.”

Simon Edward, The Little Ripon Bookshop

“I just wanted to drop you a line to say what a good job I thought you did on the course yesterday... what I particularly liked about your course was how practical it was and how it dealt with the nitty gritty details of putting on a book event. I could instantly relate to it. I am sure it will prove useful to me.”

Lionel Ward, Brendon Books

festivals

Jo James offers a completely flexible approach to Festivals in terms of activity undertaken and time involved.

Jo has a wealth of experience to draw on in virtually any area with practical knowledge gained from 20 years of running and managing events, author care, team management and project planning. She is able to offer a time commitment that can vary and build according to a Festival’s needs.

Key Festival skills:

  • Events management – 20 years of experience, running events from the smallest to the largest
  • Author care – working with authors
    and their teams
  • Programming – whether it’s a number of events embracing a single theme, or a one-off event that’s a bit more unusual
  • Team building and leadership – management and development
  • Project management – planning, scheduling and implementation, ensuring projects stay on track
  • Calm, logical and practical – a problem solver, with an ability to keep teams focused on priorities.

“If I were an author, I would want Jo looking after me; that’s why she has been involved in author care at Emirates Airline festival of Literature since 2011. She brings happiness, peace and first-rate organisational skills into the Green Room, creating an atmosphere where everyone can flourish and relax. Her true worth lies in her ability to treat all equally and make everyone feel valued and important.”

Yvette Judge
Assistant Director,
Emirates Airline Festival of Literature

"Stanfords engaged Jo James to manage the first ever Stanfords Travel Writers Festival held at The Destinations Show at Olympia in 2015. She is an absolute delight to work with, bringing professionalism, calm, organisation and, most importantly, humour to what could be a stressful time for all involved. Jo didn’t just “come to the table” – she bought bundles of enthusiasm and ideas to it too. I couldn’t recommend Jo’s services highly enough."

Tony Maher
Managing Director,
Edward Stanford Ltd

“Jo is a great asset to the Literature Festival, regularly contributing to the team as a freelance programmer, where she shows great skill in programming everything from panel discussions to complex celebration events featuring food, music and comedy. She is a clear communicator, never missing a deadline, and she takes a flexible approach to contracted work, being happy to roll her sleeves up and tackle a new task should the need arise. Jo also hosts our Writers' Room every year, where her calm, friendly and amazingly efficient stewardship of this vital space is greatly appreciated by the hundreds of writers who pass through every October, and by the in house team who can't imagine Cheltenham without Jo.”

Nicola Tuxworth
Head of Programming, The Times and The Sunday Times Cheltenham Literature Festival

 

 

market research

“Jo has the perfect combination of skills: a natural charm that works to develop trust and rapport, an ability to listen, question and observe sensitively, and a knack of conveying what she has learned usefully and concisely. It is joy to work with her.”

Simon Ashworth, Managing Director
Gabriel Ashworth Limited
www.gabrielashworth.co.uk

“Jo is great to work with – she’s efficient, organised and very good with people. Which means I can relax, knowing the job is being done, and being done extremely well.”

Robert Waddington, Managing Director
Futuresight Ltd
www.futuresight.co.uk

Skill and sensitivity in collecting, analysing and interpreting customer data.

Jo James has successfully applied her knowledge and experience of marketing and commercial writing to the business of understanding consumers. She has conducted a number of studies in partnership with two well established qualitative market research agencies, Gabriel Ashworth Ltd and Futuresight, conducting in-depth one to one interviews and moderating focus groups.

Key skills:

Proposal writing and research design

In-depth one-to-one interviewing

Focus group moderation

Analysis, interpretation and reporting.

clients

 

contact me!

For further details on any of the services listed or to request a personalised quotation please feel free to contact me:

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Sue Perkins

jojames

events|festivals|research

Jo James offers a comprehensive service covering all aspects of author events, whether you are a publisher, bookseller or author.

Jo is in a perfect position to put together and manage author tours, given her experience of handling events nationwide during the past 20 years and her extensive network of contacts in both chain bookshops and independents, publishers and the wider trade.

The offer can include any or all of the following:

  • Devising a geographical tour within restrictions of time and budget
  • Recommending and booking accommodation and transportation
  • Researching and implementing marketing and PR opportunities within limitations of budget
  • Liaison with bookshops and venues
  • Accompanying authors on the tour or to individual events
  • Setting up and running one-off events.

"Jo James is one of the ablest people I've ever dealt with. She is well-organised and unflappable, good with people but not tolerant of fools. She has organised very large book events for me both here and abroad and I have never found any cause for complaint. She is consistent and utterly reliable."

Michael Palin, Author & Broadcaster

“If I am taking part in any event in which Jo James is involved, I know I can relax. I know that things will run like clockwork. I know that author and customer alike will be wonderfully catered for and that only an act of God could spoil anyone’s fun. Actually, even then I think Jo could handle it...”

Mark Billingham, Author

“Jo is an extraordinary and energetic organiser – but more importantly she makes everyone feel unbelievably welcome – I always feel like I'm the only author in the room. It's such a special combination of talents. All the festivals where she is at the helm, feel like safe and calm ships.”

Victoria Hislop, Author

20 years of event experience into a single day, this dynamic course is a perfect starting point for bookshops wanting to create an events programme or expand an existing programme. Packed with useful advice, this is a practical and information filled day.

Course Details:

One day course, 10am-5pm. Course structure is based on the chronology of an event, from conception to delivery, including:

  • Event ideas
  • How to pitch
  • Marketing & PR
  • Countdown
  • Running the event

The day includes practical workshops and course notes are provided.

For further details of potential course dates and costs please contact me.

“Jo set up, managed and delivered a training programme for Bertrams that enthused our customers at the same time as giving them a hugely useful set of skills and insights into winning, setting up and managing author and other bookshop events.
We were very pleased with the results and remain grateful to Jo for her massive energy, professionalism and charm in delivering those training days.”

Chris Rushby,
Buying and Marketing Director, Bertrams

 “Thanks so much for a really thorough and inspiring course last week. I have now read the manual and looked over my notes and I think it is probably the most directly useful course I have been on in years. Totally focussed on giving the necessary info booksellers need.”

Simon Edward, The Little Ripon Bookshop

“I just wanted to drop you a line to say what a good job I thought you did on the course yesterday... what I particularly liked about your course was how practical it was and how it dealt with the nitty gritty details of putting on a book event. I could instantly relate to it. I am sure it will prove useful to me.”

Lionel Ward, Brendon Books

 

Jo James offers a completely flexible approach to Festivals in terms of activity undertaken and time involved.

Jo has a wealth of experience to draw on in virtually any area with practical knowledge gained from 20 years of running and managing events, author care, team management and project planning. She is able to offer a time commitment that can vary and build according to a Festival’s needs.

Key Festival skills:

  • Events management – 20 years of experience, running events from the smallest to the largest
  • Author care – working with authors
    and their teams
  • Programming – whether it’s a number of events embracing a single theme, or a one-off event that’s a bit more unusual
  • Team building and leadership – management and development
  • Project management – planning, scheduling and implementation, ensuring projects stay on track
  • Calm, logical and practical – a problem solver, with an ability to keep teams focused on priorities.

“If I were an author, I would want Jo looking after me; that’s why she has been involved in author care at Emirates Airline festival of Literature since 2011. She brings happiness, peace and first-rate organisational skills into the Green Room, creating an atmosphere where everyone can flourish and relax. Her true worth lies in her ability to treat all equally and make everyone feel valued and important.”

Yvette Judge
Assistant Director,
Emirates Airline Festival of Literature

“Jo is a great asset to the Literature Festival, regularly contributing to the team as a freelance programmer, where she shows great skill in programming everything from panel discussions to complex celebration events featuring food, music and comedy. She is a clear communicator, never missing a deadline, and she takes a flexible approach to contracted work, being happy to roll her sleeves up and tackle a new task should the need arise. Jo also hosts our Writers' Room every year, where her calm, friendly and amazingly efficient stewardship of this vital space is greatly appreciated by the hundreds of writers who pass through every October, and by the in house team who can't imagine Cheltenham without Jo.”

Nicola Tuxworth
Head of Programming, The Times and The Sunday Times Cheltenham Literature Festival

Skill and sensitivity in collecting, analysing and interpreting customer data.

Jo James has successfully applied her knowledge and experience of marketing and commercial writing to the business of understanding consumers. She has conducted a number of studies in partnership with two well established qualitative market research agencies, Gabriel Ashworth Ltd and Futuresight, conducting in-depth one to one interviews and moderating focus groups.

Key skills:

Proposal writing and research design

In-depth one-to-one interviewing

Focus group moderation

Analysis, interpretation and reporting.

“Jo has the perfect combination of skills: a natural charm that works to develop trust and rapport, an ability to listen, question and observe sensitively, and a knack of conveying what she has learned usefully and concisely. It is joy to work with her.”

Simon Ashworth, Managing Director
Gabriel Ashworth Limited
www.gabrielashworth.co.uk

“Jo is great to work with – she’s efficient, organised and very good with people. Which means I can relax, knowing the job is being done, and being done extremely well.”

Robert Waddington, Managing Director
Futuresight Ltd
www.futuresight.co.uk